Resources Library by ANA

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Larry Hasson

Company: RISC International (Europe) SA

June 15, 1996

Justifying our advertising budgets

Two views of paid-for advertising are compared. One is commonly held but unachievable. The other is more realistic. The main aim of advertising is commonly thought to be growth, but this seldom occurs. The more realistic goal is brand maintenance in...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Andrew S. C. Ehrenberg, Neil R. Barnard, John Scriven

June 15, 1996

What customers want

With the major trends in the automotive industry pointing towards increased consumer power, the ability of manufacturers to satisfy customers is, more than ever, a pre-requisite for success. As manufacturers struggle to differentiate their products...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Author: David Sargent

Company: JD Power

June 15, 1996

Quality of service

In a competitive environment, quality of service in voice telephony plays an increasingly important role both from a policy point of view and from a strategic point of view. Measuring, comparing and informing on quality of service will, therefore,...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Michel Rogy, Elke Bantleon

June 15, 1996

The "sniffer"

In general terms this paper outlines the technological alternative proposed by IBOPE as a solution to emerging problems of monitoring the television audience behavior. The new non-intrusive peoplemeter, developed by the engineers of the IBOPE Brazil...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Ana Lucia D' Imperio Lima, Luiz Antonio Silveira Motta

Company: IBOPE Inteligencia

June 15, 1996

Communication

This paper looks at the use of communication, not only advertising, as a strategic resource for creating strong links with the various segments of telecommunications users. This need was isolated by Telecom Italia as a result of the very rapid...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Valeria Colombo, Patrick G. M. Standen

Companies: TIM (Telecom Italia), Burke, Inc.

June 15, 1996

Price information

This paper will examine some of the reasons for the price diversity in the telecom market, and some of the factors that are driving the operators to keep changing their prices. Price information is becoming more and more important, and different...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Halvor Sannaes

June 15, 1996

Hallo, this is qualitative research speaking!

We live in a context made of a hundred parallel societies and we see a variety of behaviour and consumption patterns. Above all, we know they are rooted in a complex process that involves not only the emotional level, but also the rational, cultural...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Carlo Santucci, Susanna Cesarini

Company: RQ Ricerche Qualitative

December 1, 1995

Radio audience measurement systems across Europe

This paper follows up a range of issues about the validity and reliability of radio audience measurement systems across Western European countries. Evidence of their unreliability was in particular demonstrated by what can happen to a country's radio...

Catalogue: Radio Research Symposium 1995

Author: Peter Menneer

July 1, 1995